The HomeTech & Electra Business Program is a strategic platform for business development, establishing direct contacts between suppliers and buyers, as well as concluding real contracts in the fields of electronics, household appliances, and consumer goods.
The program is focused on practical results: from market analysis and niche identification to negotiations and deal finalization. Participants gain the opportunity to enter new markets, find reliable partners, and accelerate the contracting process.
What Awaits You
Strategic Session: Markets of Central Asia and the EAEU
The key analytical platform of the exhibition, where market trends, consumer behavior, and growth opportunities are discussed. Experts, business leaders, and industry analysts will share practical cases of market entry and sales scaling.
Industry Sessions and Market Analytics
A series of applied sessions dedicated to key segments:
- household appliances and electronics
- consumer goods (FMCG)
Participants will receive up-to-date insights on demand, sales channels, the competitive landscape, and regional market specifics.
B2B Negotiations and Contract Sessions
The central element of the business program is intensive negotiation formats aimed at reaching concrete agreements.
Within the program:
- organized B2B meetings
- dedicated negotiation zones for suppliers and buyers
- final sessions for agreeing on terms
- deal finalization window
Deal Support and Market Entry
Participants have access to infrastructure designed to accelerate business processes:
- support for negotiations and contracts
- coordination of B2B meetings
- interaction with government bodies
- tools for pre-selection and buyer confirmation →
Networking and Closed Business Events
Special formats for building long-term partnerships, including a closed business dinner with key market players, distributors, and industry representatives.
Each day of the exhibition is focused on practical outcomes – from first contacts to signed agreements and long-term business relationships.
You can view the full program of the 2026 exhibition and events here.
