General Program 2026

HOME TECH & ELECTRA 2026

August 6–8, 2026
Almaty, Atakent Congress and Exhibition Center, Atakent-Expo, Pavilion 11

August 6, 2026

Official Opening of the Exhibition

Diplomatic Business Forum 2026

Time	Event	Description
10:00–10:30	Guest reception, registration, and opening of the exhibition area	Registration of participants and commencement of the exhibition.
10:30–11:00	Official Opening of HomeTech & Electra 2026	Organizers, guests, partners, representatives of government authorities, business associations, and international organizations.
11:00–12:00	VIP Tour of the Exhibition Area	Honorary guests, representatives of government authorities, the diplomatic corps, business associations, partners, and media get acquainted with the key exhibitors and international participants of the exhibition.
12:00–13:00	First B2B Meetings and Business Negotiations	Negotiations among exhibition participants.
13:00–14:00	Registration of Diplomatic Business Forum 2026 Participants	Participants: Almaty City Tourism Department; Department of Entrepreneurship and Investment; Almaty City Youth Policy Department; Ministry of Artificial Intelligence and Digital Development of the Republic of Kazakhstan; Deputies of the Almaty City Maslikhat; Kazakh Invest; British Chamber of Commerce in the Republic of Kazakhstan; Diplomatic corps; International organizations; Business representatives; Industry experts.
14:00–14:20	Session I "Economic Diplomacy and International Cooperation"	Key topics: the role of economic diplomacy in the development of international trade; Kazakhstan as a business bridge between Asia, Central Asia, the CIS, and other markets; international exhibitions as a tool for strengthening trade and economic relations; Almaty as a regional center of business interaction; new opportunities for cooperation between the state, business, and international partners.
15:00–15:40	Session II "Investment, Entrepreneurship, and Export"	Key topics: investment opportunities in Kazakhstan; entrepreneurship support; development of export potential; entry of Kazakhstani companies into international markets; attraction of foreign partners and investors; the role of B2B platforms and international exhibitions.
15:40–16:00	Coffee Break and B2B Networking	Objectives of the session: exchange of contacts; informal communication; acquaintance of business representatives, investors, the diplomatic corps, and government structures; new business contacts and negotiations.
16:00–16:40	Session III "Digital Transformation, Artificial Intelligence, and Innovation"	Key topics: artificial intelligence and digital tools; innovations in trade, marketing, management, and services; digital transformation of entrepreneurship; new business competencies in 2026; technological solutions for the development of international business.
16:40–17:30	Panel Discussion	Questions and answers with the participation of speakers and forum participants.
17:30–18:00	Closing of the Forum	Open networking.

August 7, 2026

EURASIA DIGITAL TRADE & AI FORUM 2026

Kazakhstan Sellers and Marketplaces Forum

Time	Event	Description
10:00–10:30	Registration of Participants, Welcome Coffee, and Networking	Registration of forum participants, welcome coffee, and business communication.
10:30–11:00	Ceremonial Opening of the Forum	Participants: forum organizers; representatives of the Ministry of Trade; representatives of relevant government authorities.
11:00–11:20	Presentation by the General Partner of the Forum	Presentation
11:20–11:40	Presentation by the Gold Partner of the Forum	Presentation
11:40–13:20	Marketplace Session	Participants: Wildberries Kazakhstan; Ozon Kazakhstan; Kaspi Marketplace; Yandex Market; Teez. Topics: new platform opportunities; seller development programs; promotion tools; export routes; analytics; advertising opportunities; new product categories; opportunities for local manufacturers.
13:20–14:00	Panel Discussion "The Future of Eurasian Marketplaces"	Participants: Wildberries; Ozon; Kaspi; Yandex Market; Teez; Lamoda. Moderator: Nurbek Kuralbay, President of the Kazakhstan Sellers Association. Key topics: development of Kazakhstan and Eurasian marketplaces; the role of platforms in export and manufacturer promotion; marketplace competition and partnership; new opportunities for sellers; prospects for e-commerce through 2030.
14:00–15:00	Lunch, Exhibition Operations, and Business Negotiations	Free access to the exhibition area, meetings, and negotiations.
15:00–17:00	Top Sellers and Experts Session	Participants: entrepreneurs, sellers, and industry experts.
15:00–15:20	Vladlen Strokan	Founder of Wildbox. Topic: "Analytics — the Main Tool for Sales Growth"
15:20–15:40	Marcel Salakhunov	President of the Association of Cross-Border Trade and Logistics of the Kyrgyz Republic, founder of E-COM KG. Topic: "Export Through Marketplaces: How Manufacturers Can Enter the EAEU, Central Asian, and CIS Markets"
15:40–16:00	Nurbek Kuralbay	President of the Kazakhstan Sellers Association. Topic: "The Future of Kazakhstan's E-Commerce Through 2030"
16:00–16:20	Vladimir Vorobyev	Wildberries Sales Expert. Topic: "Tools for Entering International Platforms"
16:20–16:40	Berdy Begmenov	E-commerce entrepreneur, top marketplace seller. Topic: "How to Build a Billion-Dollar Business"
16:40–17:00	Abylaikhan Rysbekov	International Logistics Expert. Topic: "Practical Solutions for Cross-Border Deliveries, Customs Clearance, and Supply Chain Optimization"
17:00–17:15	Alexey Nikonov	Entrepreneur, manufacturer, e-commerce expert, co-chairman for interaction with government authorities at AUREK. Topic: "How a Manufacturer Can Create Their Own Brand"
17:15–17:30	Alexey Andriyananko	Entrepreneur, investor, expert in building and scaling businesses. Topic: "Companies Worth Billions of Rubles"
17:30–17:45	Daniil Grunin	Marketplace business development expert, managing more than 140 brands. Topic: "140 Brands — 11 Billion Rubles in Turnover"
17:45–18:00	Kristina Mkrtchyan	Marketplace brand development expert. Topic: "Brand Scaling"

August 8, 2026

Final Negotiations

Republican Entrepreneurs Forum

The exhibition area operates until 16:00

Time	Event	Description
10:00–11:30	Final B2B Negotiations	Concluding business meetings of exhibition participants, negotiations, and discussion of prospects for further cooperation.
11:30–12:00	Buyer Shortlist	Recording of prospective buyers, potential partners, and the results of conducted B2B meetings.
12:00–14:00	Republican Entrepreneurs Forum Participants' Familiarization with the Exhibition Area	Visiting the exposition, meetings with exhibition participants, familiarization with the represented companies, technologies, and products.
14:00–14:30	Registration of Republican Entrepreneurs Forum Participants	Registration of guests, business representatives, government authorities, and public organizations.
14:30–14:40	Ceremonial Opening of the Republican Entrepreneurs Forum	Official opening of the forum and welcoming remarks by the organizers.
14:40–15:00	Introduction of Honorary Guests and Special Speakers	Presentation of invited experts and official forum participants.
15:00–15:30	Orazalieva Nurgul Omarovna	Head of the Republican Center for Entrepreneurship Support. Topic: "The 'Өз елім – Өз жерім' Project: Support for Domestic Products and Development of Regional Entrepreneurship"
15:30–16:00	Dmitry Kazantsev	Tax Expert. Topic: "Changes in Tax Legislation in 2026 and Important News for Entrepreneurs"
16:00	Official Closing of the HomeTech & Electra 2026 Exhibition Area	Closing of the exhibition, completion of the event program, and end of the exposition.