Actively Advancing the Belt and Road Initiative – Empowering Chinese Manufacturing and Cluster-Based Global Brand Expansion
CBEE2025 – China Commodity International Trade Pavilion: CBEE Zone | Hall 9
Amid a global economic downturn and escalating international tensions, the costs of deglobalization are steadily rising. As China upgrades its industrial structure, the government encourages enterprises to pursue technological innovation and expand their brands internationally. Participation in the high-quality development of the Belt and Road Initiative (BRI) is strongly supported, along with active promotion of Chinese enterprises' involvement in China–Kazakhstan industrial cooperation, enhanced bilateral trade and cultural exchanges, and the establishment of a diversified and stable economic relationship. This contributes to the host country’s comprehensive socio-economic development, improves the well-being of its people, and helps Chinese manufacturers better understand the Central Asian business environment and elevate their capacity for international operations.
CBEE2025 promotes high-quality multilateral investment, trade, and cooperation along the BRI corridor, supporting long-term, stable partnerships between enterprises in China, Kazakhstan, and the wider Central Asian region.
CBEE2025 – China Commodity International Trade Expo is held under the guidance of relevant government bodies of China and Kazakhstan, with the support of local trade associations. Operated on market principles, it aims to become one of the largest and most influential exhibitions in Central Asia focused on “Made in China” products and global brand expansion.
Exhibition Objectives:
As a gateway exhibition platform in Central Asia, CBEE2025 enables participating enterprises to enhance their brand reputation and visibility in the region. The event allows businesses to connect directly with their target customers, offering close-up exposure to product quality. With three days of onsite exhibition and 365 days of digital showroom presence, companies will gain access to and penetrate the Central Asian market more effectively. The exhibition expects over 30,000 professional trade visitors.
Exhibits Include:
- Household and daily-use goods
- Home appliances
- Outdoor recreation and sports equipment
- Baby products and toys
- Hardware and gardening tools
- Auto and motorcycle parts
- Beauty and fashion accessories
Exhibition Scale:
- Total area: 2,000 sqm
- Over 200 booths
- Strong support from Central Asian countries and the Eurasian Economic Union
- Participation from over 10 countries and regions, including exhibitor delegations and buyer groups
- Target audience reach: nearly 81 million people across Central Asia
- Expected number of professional buyers: 10,000+
Special Event:
China–Kazakhstan Belt and Road Investment Cooperation Forum
During CBEE2025, top social media influencers will conduct live broadcasts from the CBEE Zone in Hall 9. After the event, they will visit overseas showrooms of Chinese manufacturers and introduce products to local audiences through livestreaming.
Welcome to Hall 9 – the CBEE Zone! Made in China, Going Global!
Join us at Atakent Expo Center in Almaty from August 7–9, 2025 – we look forward to seeing you there!
