On June 5, an expert business meeting was held in Astana, organized as part of the preparations for the international exhibition HomeTech & Electra 2026, which will take place in August 2026 in Almaty and promises to become one of the largest international platforms in the field of home appliances, electronics, and technological solutions.
The event brought together company executives, representatives of the manufacturing industry, distributors, and entrepreneurs interested in business development, expanding business connections, and strengthening international cooperation.
A key component of the meeting was direct B2B negotiations, during which participants were able to discuss the prospects of joint projects, strengthen existing partnerships, and identify new areas of cooperation.
At the roundtable, discussions covered topics related to international trade, exports, investment cooperation, development of manufacturing projects, financial security, changes in tax legislation, and entrepreneurial risk management.
Special attention was given to the presentation of new projects by the Republican Center for Entrepreneurship Support, aimed at supporting and developing small and medium-sized businesses in Kazakhstan. Participants were introduced to current entrepreneur support programs, consulting and educational initiatives, as well as new support mechanisms designed to enhance the competitiveness of domestic companies. Representatives of the Center spoke about opportunities to receive expert assistance on matters of business development, entering new markets, attracting investment, and participating in international business projects.
The presentation also examined the prospects for expanding cooperation between entrepreneurs from Kazakhstan and China, tools for finding foreign partners, and practical opportunities for increasing the export potential of Kazakhstani manufacturers.
One of the key segments of the program was the presentation of the international exhibition HomeTech & Electra 2026. Participants were provided with detailed information about the exhibition format, participation conditions, and opportunities available to manufacturers, suppliers, and distributors. The organizers spoke about the mechanisms for promoting products in international markets, finding new partners, and increasing export potential through participation in the exhibition.
Special participants of the event included representatives of a Chinese entrepreneur delegation, WORLD SILK WAY LLP, and the Republican Center for Entrepreneurship Support.
As part of the business program, presentations were delivered by a tax expert specializing in tax legislation, reporting, and legal support for entrepreneurial activities, head of PROFINACC Serik Zhasуlan Serikuly; founder of the Republican Center for Entrepreneurship Support and expert in the field of state business support and entrepreneurship development Nurgul Omarovna Orazalieva; and organizer of the international forum and expert with more than 20 years of experience in international trade and cooperation with China Asiya Burlibayeva.
The speakers examined in detail the issues of entrepreneurial risk management, business financial security, changes in tax legislation, current aspects of entrepreneurial activity, opportunities in international trade and exports, as well as attracting investment for the development of manufacturing projects.
The organizers also announced plans to hold dialogue business platforms in a phased manner across all regions of the Republic of Kazakhstan. The initiative is aimed at developing regional entrepreneurship, strengthening international business connections, improving the skills of entrepreneurs, exploring new sales markets, and expanding the investment opportunities of businesses.
