The 3rd International HomeTech & Electra 2026 exhibition has concluded in Almaty. Over the course of three days, the event brought together manufacturers, suppliers, importers, distributors, and business representatives from Kazakhstan and abroad. A total of 3,050 direct B2B meetings took place during the exhibition.
This year, 119 companies from five countries showcased their products and solutions at the event. Companies from China made up the largest share of the international exposition, with 98 participants—representing 82.4% of the total. Companies from Kazakhstan, Russia, Uzbekistan, and Kyrgyzstan also took part in the exhibition.
The exhibition brought together manufacturers and suppliers of home appliances, electronics, electrical equipment, household goods, and other technology solutions. A key feature of HomeTech & Electra 2026 was its focus not only on showcasing products but also on directly establishing business connections.
One of the key tools was the B2B Matchmaking program organized by B2B Way Club. Participants included manufacturers, importers, distributors, retail chains, and Kazakhstani entrepreneurs interested in finding suppliers, new brands, and partners. Unlike chance encounters on the exhibition floor, these meetings were arranged based on the participants' specific interests and commercial requirements.
"Each year, B2B Way Club organizes meetings that go beyond the random encounters typical of trade shows. We analyze the interests of manufacturers and the requirements of Kazakhstani companies in advance, identify potential partners, and arrange targeted negotiations," notes Asiya Burlibayeva, head of the B2B Way Club project.
Thus, the exhibition served as a platform for direct dialogue between international manufacturers and Kazakhstani businesses interested in expanding their product ranges, importing, distribution, and developing new avenues of cooperation. The participation of representatives from several countries helped broaden the project's international scope and created conditions for establishing new business ties between manufacturers and companies from Central Asia.
At the same time, HomeTech & Electra continues to develop not only as an exhibition venue but also as a tool for international business interaction.
"We can now confidently state that HomeTech & Electra is not merely a product exhibition but an international business platform where representatives from government, the business community, and foreign companies move from initial introductions to concrete agreements. Each year, we create the conditions necessary for direct supplies, new partnerships, production localization, investment attraction, and market expansion," concluded Azat Asembay, Director of World Silk Way LLP and Project Head of HomeTech & Electra 2026.
