The exhibition will offer unique opportunities for Kazakhstani businesses and B2B meetings.
At the initiative of the National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken" , a video conference was held with the participation of World Silk Way — the organizer of the international exhibition HomeTech & Electra 2025 — as well as representatives from regional branches of "Atameken", industry associations and businesses from 14 regions across the country.
The meeting was moderated by Даурен Ауталипов - Deputy Director of the Trade Department at NCE RK "Atameken".
During the session, representatives of World Silk Way presented the concept of the exhibition, its key thematic areas, business program format, and participation terms for Kazakhstani companies. Special attention was given to opportunities for entering international markets and facilitating B2B meetings.
Over 150 participants joined the online event, actively engaging with questions about the exhibitor profile, featured brands, target audience, and opportunities to promote regional products. Some business representatives expressed interest in exhibiting, while others plan to attend as visitors.
To support ongoing collaboration an online working group has been established, to share updates, materials, and provide consultation to interested companies.
HomeTech & Electra 2025, , taking place from August 7–9 in Almaty, is poised to become Central Asia's leading international platform for electronics, home appliances, and smart living innovations. The support of "Atameken" and active involvement of regional businesses highlight the exhibition’s strong potential for boosting domestic trade and export growth.
